Roots

Testing the waters. 1–5 SKUs, small batch, first U.S. presence.
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Key Features:
  • Up to 5 active SKUs in Atlas retailer catalog
  • Digital order routing to 40+ independent grocery accounts
  • Monthly sell-through reports
  • Launchpad onboarding: compliance review, label check, UPC setup
  • Supplier portal access (orders, invoices, delivery tracking)
  • 0% commission

Program Description

We begin with a comprehensive Discovery phase to understand where your brand stands today and what it needs to successfully enter and scale in the U.S. market.

This process includes analyzing market trends, customer purchasing behavior, and competitive positioning within your category. We also evaluate your current commercial infrastructure — including e-commerce capabilities, technology systems, and operational readiness.

Through collaborative working sessions with your team, along with insights drawn from sales data and customer feedback, we identify what is performing well and where strategic gaps exist.

Our objective is to surface high-impact opportunities, eliminate hidden barriers to growth, and create a clear, actionable roadmap for successful market access and long-term scalability.

What else is included?

  1. Channel & Retail Strategy — Guidance on selecting the most effective distribution channels and retail partners for your brand
  2. Operational Infrastructure Setup — Support designing business processes, managing virtual assistance, and establishing local account management capabilities
  3. Localization & Distribution Partnerships — Strategies to adapt your offerings for the U.S. market and build strong distributor relationships
  4. Shopper Activation Strategy — Tactics to increase brand visibility and engage consumers directly at the point of purchase
  5. Customized Growth Roadmap — A tailored plan covering market entry, customer acquisition, and platform optimization for e-commerce success
  6. Technology & Automation Advisory — Recommendations on advanced tools and systems to streamline operations and enable scalable growth

Frequently Asked Questions

Is there a commission on top of the monthly subscription fee?
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What is the 'Direct to Retail Price' that commissions are based on?
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What does the $1,500 Rise tier actually get me?
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What makes the $3000 Reach tier worth it for an international brand?
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Can I upgrade or downgrade my tier at any time?
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Do I have to use HOBB as my distributor to be on the platform?
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