Years in
Business

Retail
Partners

1500

Brands

100

States

Culture should scale, not be diluted

We build for cultural permanence, helping heritage food and beverage brands expand beyond borders without losing what makes them authentic.

Access should be earned by readiness, not connections

We create access where it didn’t exist, opening doors for brands historically excluded from global distribution systems.

Supply should follow demand

We use real market signals to guide distribution, reducing waste and improving outcomes for both brands and retailers.

The infrastructure layer powering the next generation of diaspora food retail.

Our Journey

Built on 30+ years of operating experience through Jacobs Imports Inc., HOBB brings deep expertise in Caribbean and Latin American FMCG categories, established import and wholesale relationships, and active grocery distribution capabilities across Metro New York and the East Coast.

1989

Foundation

Transform traditional distribution into a technology-enabled platform by building digital infrastructure that helps brands onboard faster, manage compliance requirements, understand market demand, and connect with retail and wholesale opportunities more efficiently.

2025

Digitalization

Create the operating standards needed to bring structure to fragmented cultural supply chains — enabling brands, suppliers, and retailers to work together through more efficient compliance, fulfillment, and distribution processes.

2026

Standardization

Expand footprint across regions, increases retailer density, and power a growing ecosystem of heritage brands, independent retailers, and consumers — making culturally relevant products more accessible nationwide.

2027

Scale

Become the infrastructure layer connecting global suppliers with retail demand, using technology, data, and commerce tools to simplify international expansion and unlock new opportunities for culturally relevant brands.

2028

Infrastructure

“It’s not just distribution — it’s a strategic partner that helps us turn fragmented diaspora data into smarter purchasing decisions and stronger sales.”

30%

Efficiency Gain

50%

Stockout Reduction

Everything your business needs to grow.

Sourcing Readiness & Compliance

We vet heritage brands for quality, compliance, and shelf-readiness before they ever reach you — so you can stock with confidence, not guesswork on labeling, sourcing, or import documentation.

Neighborhood Demand Matching

Know what your neighborhood wants before you order it. We match you to heritage brands based on real, hyper-local demand signals — population shifts, emerging cuisines, and category growth.

Replenishment & Shelf Continuity

We handle replenishment before you run out — using demand forecasting to flag what's about to sell through, so your shelves stay stocked and your best sellers never disappear.

Backed by decades of FMCG import, distribution, and wholesale expertise.

Our founders, investors, and advisors are united by a shared mission: to build the operating system for the future of cultural commerce. By challenging outdated distribution models, solving complex market access challenges, and building scalable infrastructure, we're transforming the way culturally relevant products move from origin to shelf.

50+

Years of Combined Industry Experience

$1T+

U.S. Cultural Commerce Economy

* HOBB provides tools, data, and infrastructure designed to help you make better sourcing and stocking decisions. Outcomes such as sales performance, customer demand, or inventory turnover are not guaranteed and depend on factors including local market conditions, pricing, execution, and factors outside HOBB's control.

About us

What we believe

The infrastructure layer powering the next generation of diaspora food retail.

Our Journey

Everything your business needs to grow.

Backed by decades of FMCG import, distribution, and wholesale expertise.

Frequently Asked Questions

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