America’s Largest Caribbean & Latin Grocery Marketplace

About Us

Preserving Cultural Heritage

House of Beloved Brands (HOBB™) is your trusted source for authentic ethnic groceries from Caribbean, Latin American, Asian, and African brands. After 30 years supplying independent retailers and restaurants, we’ve evolved into a modern cultural food marketplace built around how diaspora communities shop, connect, and share their heritage. HOBB makes it easy to find, stock, and share the foods that define our diverse cultures.

Reuniting Families With the Foods They Love

HOBB™ connects generations through food, heritage, and community.

Purpose-Built for Impact

We believe food security and economic opportunity should belong to everyone—consumers, retailers, and brands alike. That’s why we’re leveling the playing field by ensuring culturally diverse and historically excluded communities can access, contribute to, and shape the future of our food system.

Putting Our Community First

The only grocery platform built for us, by us — featuring verified brands, trusted suppliers, and safe, fast delivery. But HOBB™ is bigger than commerce. We reinvest directly into the communities that give heritage foods their meaning. Through local partnerships, food pantry programs, and neighborhood economic initiatives, we're redefining what it means to build a brand rooted in both purpose and profit.

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