Plans & pricing

Ways to work with HOBB

01

Your products are listed in HOBB’s Marketplace, where 1,500+ ethnic grocers and 38,000 DTC shoppers across the U.S. can discover and order your products. Wholesale orders are shipped directly by you (dropshipping), with access to real-time sell-through insights.

02

Graduate to full distribution

Once your brand reaches a certain volume, HOBB manages your local distribution through our DC network — including warehousing, customs clearance for imported products, and delivery through existing truck routes. You sell the product. We handle the movement and fulfillment.

03

Accelerated retail activation

For brands ready to move fast or go big, the 90-day Corridor Activation helps you get into U.S. retail quickly. HOBB finds the right stores, sets up buyer meetings, and helps get your product on shelves. In 90 days, you get real sales and proof you can use to expand to more retailers across the country.

Start with a subscription.
Grow from there.

Marketplace Access

Roots

Testing the waters. 1–5 SKUs, small batch, first U.S. presence.

Free

$ 500.00 USD

≈ $42/month, billed annually

Start with the basics:

Up to 5 active SKUs in Atlas retailer catalog
Digital order routing to 40+ independent grocery accounts
Monthly sell-through reports
Launchpad onboarding: compliance review, label check, UPC setup
Supplier portal access (orders, invoices, delivery tracking)
0% commission

Rise

Graduate when you're ready for HOBB to deliver your product directly to stores

To qualify for HOBB's physical distribution services, you must maintain an active Atlas catalog subscription, allowing both services to stack for a comprehensive digital and logistical solution.

For U.S. based brands

Your product is already here.
We handle delivery.

6% avg

Commission on wholesale orders.
Range 0–12% based on volume.

Start now

What's included:

Regional warehouse storage for your inventory

Order fulfillment to all HOBB retail accounts

Delivery on HOBB's existing truck routes

Invoice management and payment collection from retailers

Returns and short-delivery handling

For International brands

Shipping from outside the U.S.?
We handle everything.

15% avg

Commission on wholesale orders.
Range 12–18% based on import volume.

Start now

What's included:

HOBB acts as named U.S. importer of record

Customs clearance and freight forwarding from origin country

FDA import compliance management

Regional warehouse storage and inventory management

Delivery to all active HOBB retail accounts

First-year FDA/customs compliance documentation

Get your brand on American shelves in 90 days or less.

Accelerated Corridor Activation

The 90-day Corridor Activation is for brands that are shelf-ready and want HOBB to execute the full corridor entry.

90 Day Sprint

ENTERPRISE

Done-for-you market entry.
Real shelf placements.
We drive. You deliver.

Custom

Three tiers · Milestone payments lock permanent DRP rate

Contact sales

What's included:

Shelf-readiness audit and compliance review

Retailer buyer introductions

HOBB intelligence briefings — category benchmarks, competitor data

Atlas promotional integration · 90-day data package

Reorder management and demand forecasting

* Atlas Rewards activation included — retailers earn cash back on their first three orders during the 90-day sprint, accelerating trial-to-reorder velocity.

Plans & pricing

Ways to work with HOBB

Start with a subscription.Grow from there.

Graduate when you're ready for HOBB to deliver your product directly to stores

To qualify for HOBB's physical distribution services, you must maintain an active Atlas catalog subscription, allowing both services to stack for a comprehensive digital and logistical solution.

Get your brand on American shelves in 90 days or less.

The 90-day Corridor Activation is for brands that are shelf-ready and want HOBB to execute the full corridor entry.

Frequently Asked Questions

Start with a subscription.
Grow from there.