Plans & pricing

Ways to grow your brand.

01

Your products are listed in HOBB’s B2B Marketplace, where 1,500+ ethnic grocers across the U.S. can discover and order your products. If you dropship, you ship directly to buyers within four business days, and HOBB does not hold your inventory.

02

Full-service DSD

Once your brand reaches volume thresholds, HOBB manages direct-to-store delivery through our fulfillment network—including warehousing, customs clearance for imported products, and routed deliveries. You own the brand and sales; we manage market access and fulfillment.

03

Growth Sprint (90-Day Program)

A market access and distribution acceleration program connecting culturally authentic brands to high-demand diaspora retail corridors across the United States. HOBB identifies the right retail partners, facilitates buyer introductions, and helps get your products onto store shelves.

Get discovered by vetted buyers.

Market Access

Scale your wholesale business and ship directly to verified buyers nationwide.

Self-serve

Launch your brand, manage your profile, and connect with retailers at your own pace.

Free

$ 49

Month-to-month, cancel anytime

Get started

Start with the basics:

Unlimited product listings
Retail readiness checklist
Basic buyer directory access
Email support
Marketplace ordering
Monthly category insights
No commission

Guided

Get expert guidance, retailer matchmaking, and performance insights to accelerate growth.

Free

$ 149

Month-to-month, cancel anytime

Get started

Everything in Self-serve, plus:

Priority buyer introductions
Retail pitch deck creation
Merchandising playbooks
WhatsApp buyer alerts
Monthly strategy call
Regional chain introductions
5–7% commission

Accelerator

A dedicated growth partnership with hands-on support for rapid retail expansion.

Free

$ 499

Month-to-month, cancel anytime

Get started

Everything in Guided, plus:

Dedicated HOBB Category Manager
Retail expansion roadmap
Inventory forecasting
National buyer introduction program
Advanced competitive intelligence reports
Trade show representation
3–5% commission

Graduate when you're ready for us to deliver your product directly to stores.

For U.S. based brands

Your product is already here.
We handle delivery.

6% avg

Commission on wholesale orders.
Range 0–12% based on volume.

Enroll Brand

What's included:

Regional warehouse storage for your inventory

Order fulfillment to all HOBB Retail Partners

Delivery on HOBB's existing truck routes

Invoice management and payment collection from retailers

Returns and short-delivery handling

For International brands

Manufacturing outside the U.S.?
We handle everything.

15% avg

Commission on wholesale orders.
Range 12–18% based on import volume.

Enroll Brand

What's included:

HOBB acts as named U.S. importer of record

Customs clearance and freight forwarding from origin country

Regional warehouse storage and active assortment management

Delivery to all active HOBB Retail Partners

First-year FDA/customs compliance documentation

Get your products into high-demand ethnic retail channels in 90 days or less.

Growth Sprint (90-Day Program)

90-day Corridor Activation for brands that want HOBB to execute full corridor entry.

90-Day Sprint

Done-for-you market entry.
Real shelf placements.
We drive. We deliver.

Custom

Three tiers · Milestone payments lock permanent DRP rate

Enroll Brand

What's included:

Shelf-readiness audit and compliance review

Retailer partner introductions

HOBB intelligence briefings — category benchmarks, competitor data

Atlas promotional integration · 90-day data package

Reorder management and demand forecasting

* Atlas Rewards activation included — retailers earn cash back on their first three orders during the 90-day sprint, accelerating trial-to-reorder velocity.

Plans & pricing

Ways to grow your brand.

Get discovered by vetted buyers.

Scale your wholesale business and ship directly to verified buyers nationwide.

Graduate when you're ready for us to deliver your product directly to stores.

We manage direct-to-store routed deliveries through our fulfillment network.

Get your products into high-demand ethnic retail channels in 90 days or less.

90-day Corridor Activation for brands that want HOBB to execute full corridor entry.

Frequently Asked Questions