Your products are listed in HOBB’s B2B Marketplace, where 1,500+ ethnic grocers across the U.S. can discover and order your products. If you dropship, you ship directly to buyers within four business days, and HOBB does not hold your inventory.
Once your brand reaches volume thresholds, HOBB manages direct-to-store delivery through our fulfillment network—including warehousing, customs clearance for imported products, and routed deliveries. You own the brand and sales; we manage market access and fulfillment.
A market access and distribution acceleration program connecting culturally authentic brands to high-demand diaspora retail corridors across the United States. HOBB identifies the right retail partners, facilitates buyer introductions, and helps get your products onto store shelves.
Get discovered by vetted buyers.
Market Access
Scale your wholesale business and ship directly to verified buyers nationwide.
Self-serve
Launch your brand, manage your profile, and connect with retailers at your own pace.
HOBB intelligence briefings — category benchmarks, competitor data
Atlas promotional integration · 90-day data package
Reorder management and demand forecasting
* Atlas Rewards activation included — retailers earn cash back on their first three orders during the 90-day sprint, accelerating trial-to-reorder velocity.
Frequently Asked Questions
Ready to discover multicultural food brands, connect with more families, and unlock new wholesale opportunities?
