A New Era for Cultural Commerce

NEW YORK, NY — October 1st, 2025 — Jacobs Imports Inc., a long-standing distributor of Caribbean grocery products in the United States, today announced its evolution into House of Beloved Brands (HOBB) — a next-generation cultural marketplace designed to empower ethnic and diaspora food brands to grow globally while keeping their roots intact.

Rethinking the Ethnic Grocery Aisle

HOBB is not just a marketplace. It’s a new kind of grocery ecosystem—powered by culture, community, and co-creation. By merging commerce with cultural storytelling and shared infrastructure, HOBB lowers the barriers for underrepresented food brands to reach retail shelves and digital storefronts across the U.S., U.K., and beyond.

A Movement Rooted in Equity and Belonging

The launch of HOBB is more than just a rebrand—it’s the start of a new movement. We’re rethinking how commerce works so it helps preserve culture and create shared opportunity. By building within diaspora communities, HOBB makes sure the people who bring culture and flavor to the world also benefit from it.

About House of Beloved Brands (HOBB)

House of Beloved Brands (HOBB) is the world’s first cultural commerce ecosystem—connecting authentic food brands, creative entrepreneurs, and conscious consumers through storytelling, shared infrastructure, and equitable growth. HOBB provides end-to-end support for emerging-market food and beverage brands, from product development and compliance to retail distribution and data intelligence.

Media Contact: hi@houseofbelovedbrands.com

Location: Brooklyn, New York